Different Colours have different wavelengths/Frequency. Each colour has its own effects on our emotions, our moods, our health, our well-being, our energy, our mind and our spiritual awareness at both a conscious and subconscious level. Each person has inclination towards different colour for different activities in their personal and professional lives. Colour analysis is a psychological test which reveals your personality traits as the colour is based on sensory perceptions. As the colour is objective universaly but the colour’s preferences are subjective and that distinction allows subjective states to be objectively analysed because the colour selection are guided in a unconscious manner reveal the person as they really are and not as they perceive or portray.
The science of colours works very effectively irrespective of you being colour blind or visually impaired. As colour is the vibration of light energy, it affects us all whether we can see and feel it or not. Visually impaired people understand this and many can ‘feel’ colour differently, with different degrees of intensity.
How does Colour Psychology Work?
Colour is light, which travels to us in waves from the Sun, on the same electro-magnetic spectrum, as radio and television waves, microwaves, x-rays etc. Light is the only part of the spectrum that we can see, which is why we take light less seriously compared to the invisible power of other rays.
Sir Isaac Newton demonstrated that light travels in waves and he was able to demonstrate that the colours of the rainbow (the spectrum) are the component parts of light using his experiments with the Prism.
When the light strikes the human eye, in the retina, they are converted into electrical impulses that pass to the hypothalamus, the part of the brain governing our hormones and our endocrine system. This creates different effects on our mind, body and emotions.
Effects of Colours on us:
As mentioned previously, the light travels through the eyes and after being converted into electrical signals and passes through the hypothalamus and reaches pituitary and pineal glands.
The hypothalamus (with pituitary gland) governs:
- Water regulation
- Sleeping and behavioural patterns
- The balance of the autonomic nervous system
- Sexual and reproductive functions
- Metabolism
- Appetite
- Body temperature
Psychologists and physiologists have proven what each colour can do to our bodies.
Moreover different organs of our body are of various colours of the spectrum. Also the Vedic science of Chakras (glands in our bodies) demonstrates that these act as energy centres in our body and are governed by certain specific colours.
Uses of Colour analysis in Personal and Business Life:
Personal:
- Colour Analysis helps in identifying the likes, dislikes, current problems and the emotional turbulence a person is facing in his/her life.
- The Colour theory can be used to heal emotional, mental and physical problems in a person.
- The colour psychology can also be used to use the relevant colours in designing your home.
Business:
- Colour Psychology can be used for designing the business logo, visiting cards, website, marketing material etc.
- Designing the colours of products, packaging material, Advertisements etc.
- Designing/Recommending the colours for the office interiors etc.
- Colour tests can help companies identify emotional strengths and weaknesses in their employees.